![]() Let’s consider an example to help us make more sense of choosing our colour palette based on customer and market (this one is a real life brand and website project I recently completed).Īlan is a mortgage broker, his clients range in age from 30s to 70s and are a mixture of men and women. Obvious examples of this might be a spa trying to evoke a sense of calm in people that don’t yet feel calm, or even conversely feel stressed, or a children’s centre emphasising the emotion of playfulness and joy in people who are already feeling joyful (Feeling a little lost here - keep reading to the example at the bottom of this section) In addition to this, consider whether you’re seeking to change an emotion or feeling, or engage/ reinforce an emotion or feeling that already exists in your visitors. ![]() ![]() blue category, but what shades or tones of colour you want to use on your website and how they might provoke emotion in your visitors. So similarly to when you were considering your ideal client, consider this question a little more deeply than simply colour psychology in the red vs. You can’t tell me that all of those blues provoke the same emotion, nor carry with them the same cultural or societal symbolism. From duck egg, to sky, to the lightest baby blue and all the way to deep, dark almost black, navy. This is really useful to have a sense of when you’re considering your colour palette, however once again I’d go further.Īs you well know - there is not just one shade of blue. Red = alert, wrong, danger, Green = go, correct, nature and so on (if you’re interested in more about this have a read of this article on colour psychology). They also carry cultural and societal context. It’s probably not news to you, but colours provoke emotions. What feelings and emotions you want your visitor to experience (that are similar or related to how your product or service will impact them or that echo the emotion they feel now) Not sure who your ideal client is? Grab this free workbook to help you get clarity (it’s legit one of the most valuable exercises you can do for your biz & this workbook has everything you need to make it super simple!) Is it mostly pastels, neon, deep or muted that they seem to be drawn to in other brands? In many cases this is just as important as the colour itself. ![]() And not just the colours themselves, but also the tone and shade. A great way to do this is to identify a list of brands that they use and love and identify similarities in those brand colour palettes. To understand the colour preferences of your ideal client I’d go further and consider your ideal client in much more detail. Not super useful (unless you consider yourself to be the same as all over 36 year old women… I don’t). Men vs Women, the 65-80 age group vs 21-30 year olds. Thing is, most articles talk about this in very broad terms - i.e. Research shows that for colour preferences it’s different strokes for different folks - more specifically - different genders and different age groups have different colour preferences. More specifically… What colours your ideal website visitors are drawn to As with every decision relating to your website - copy, image selection and overall design included, the key driver is your ideal website visitor.
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